Drowning is the leading cause of death in children under 5 years of age, which is why swim lessons are a vital part of child development and should be started as early as possible.

British Swim School has been dedicated to teaching water survival for over 30 years.  Our methods are based on teaching beginners of all ages that the back float is the most important water survival skill of all.  This type of floating enables all swimmers to rest, breathe and call for help thus alleviating the “silent danger” of floating face down.

Founder Rita Goldberg formed British Swim School Franchising, LLC in 2011.  Goldberg says:

“I do not feel 30 years could possibly have passed since those first scary days of our basement pool, but they have.  Looking back, I have nothing but gratitude at being able to turn a passion into a career and at the same time helping save many thousands of lives and bring the joys of swimming to people on both sides of the Atlantic.”

Rita Goldberg

Before opening her British Swim School locations in the United States, Rita Goldberg was a national swimmer in Britain who went on to become a dedicated teacher.  Working in the education system for many years, she left to open her own private swim school in 1981 in the basement of a Victorian house in Manchester, England.  It was there that she developed the unique teaching methods that have become the recognized trademark of British Swim School.

Ten years later, Goldberg migrated to the United States where she started her British Swim School in Coral Springs, Florida.  British Swim School has grown rapidly and there are now British Swim locations in three states.  Goldberg is still a driving force behind the success of the British Swim School system and is an active member of the US Swim School Association.

Antony White

After working as an administrator in Britain’s higher education system for many years, Antony White moved to the United States in 1997 to join Rita Goldberg and the British Swim School team.

Assuming the role of manager, White quickly fell in love with the British Swim School model and mission.

In 2002, White became Goldberg’s business partner and is currently in charge of British Swim School operations for all corporate locations and for British Swim School Franchising, LLC.

British Swim School teaches children of all ages water survival skills including stroke development, breathing techniques and skill coordination.

We are seeking franchisees who will demonstrate a commitment to the British Swim School philosophy and brand values, help maintain and improve the quality of our products and services, provide excellent customer service and preserve our brand name an company standards.

British Swim School is also seeking college educated people with some business, management and/or sales experience.  Ideal franchisee candidates will possess high energy, professional demeanor, and strong standards of excellence, honest and integrity:

• Are you results oriented and focused on the goal?
• Are you strategic and tactical?
• Are you able to follow a proven system?
• Do you possess sales and customer service skills?
• Are you responsible, self-directed and self managed?
• Do you communicate well with people?
• Are you able to lead, train and manage employees?
• Do you communicate well with others?
• Do you possess and expect honestly and integrity from others?
• Do you get involved?
• Do you have a strong operational focus?
• Can you multi-task?
• Can you created win-win solutions?
• Can you problem solve?
• Are you action oriented?
• Are you a strong decision maker?
• Do you have a common sense approach to business?
• Do you put forth an effort and play to win?

Initial Franchise Fee	$25,000 to $40,000
Pool Security Deposit	$0 to $500
Pool Usage Fee (3 Months)	$3,000 to $9,000
Pool Equipment	$100 to $500
Signage	$200 to $600
Grand Opening Advertising	$5,000 to $7,500
Opening Inventory and Supplies	$500 to $2,000
Training: Travel and Living Expenses	$1,000 to $3,000
Accountant and Legal Fees	$150 to $1,500
Insurance Premium	$1,000 to $3,000
Computer System	$500 to $1,500
Office Security Deposit	$0 to $1,000
Office Rent – 3 Months	$0 to $3,000
Office Furniture, Fixtures, Equipment	$0 to $1,000
Additional Funds 3 Months	$5,000 to $15,000
TOTAL ESTIMATED INITIAL INVESTMENT	$41,450 to $89,100

This amount reflects our current estimate of your initial investment for a British Swim School Business. The amounts shown are our best estimate of the amount you will spend for the purposes indicated. However, your actual cost might be higher or lower depending on your particular circumstances. Your costs depend on how closely you follow our methods and procedures; your management and sales skills and experience and business acumen; local economic conditions; the local market for advertising; the prevailing wage rate; and the employment levels reached during the initial period. We relied on the experience of our affiliates and owners in operating British Swim School Businesses or similar businesses for over 30 years and in operating British Swim School Businesses from pools owned by third parties over the last 3 years to compile the estimates in the table above. You should review these figures carefully with a business advisor before deciding to acquire the franchise. We do not offer financing directly or indirectly for any part of the initial investment. The availability and terms of financing depend on many factors, including the availability of financing generally, your credit worthiness and collateral, and lending policies of financial institutions from which you request a loan. More information regarding these estimates is provided in Item 7 of our (FDD) franchise disclosure document.

1. Complete franchise inquiry form below and have an initial introductory conversation with one of the British

2. Swim School Franchise Team

3. Complete our Franchise Request for Consideration Form

4. Review of the FRFC by BSS executive team

5. Participate in Webinar on BSS franchise model, opportunity, requirements, benefits

6. Delivery and review of the Franchise Disclosure Document (FDD)

7. Set up phone meeting to review FDD and Executive Team Interview with the Founder Rita Goldberg

8. Discovery Day at one of our current British Swim School locations.

9. Sign Franchise Agreement and Initial Investment (see below)

10. Training at British Swim School Corporate

11. Pool(s) site selection

12. Pre-opening and registration

13. Launch your British Swim School franchise

The time line from Step One to Step 12 is approximately 6 to 12 weeks depending on due diligence.

We are seeking like-minded individuals. Good work ethics, integrity and a commitment to excellence are the requirements to be considered to become a British Swim School franchisee. If you feel that your background and outlook might be a good fit for a British Swim School Franchise then we invite you to complete our “Franchise Information Request Form” and we will contact you shortly for an overview of our franchise.